During 2014/2015 Inspired Business Development were engaged with two leading energy management companies to generate qualified quoting opportunities for ESOS – the energy savings opportunity scheme.
Due to our previous success within the Energy Management sector, both clients felt that we had the necessary experience and knowledge to be able to uncover opportunities and secure qualified meetings for the scheme.
The criteria for qualification at the time was to target larger UK companies (over £250m turnover) – both clients supplied the base data for the campaigns which we then cleansed and added to with key decision maker details in Facilities/Energy/Carbon/HSEQ.
By far the biggest challenge we faced was communicating the benefits – and legal necessity of the scheme – to individuals within the companies that had no prior knowledge of the company’s current energy management policy.
Once the correct decision maker was reached, it was vital that our team understood both the legal implications of not adhering to the scheme and the key selling points of using our clients for their ESOS certification.
Across both campaigns, we secured over 20 meetings which resulted in converted revenue of over £25k.
For more information on this and the other campaigns we have delivered within the energy management sector, please call us on 0330 20 50 500
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