Inspired Business Development were approached in 2014 by two senior Directors of Accurates – a division of Colliers International that specialises in mitigating commercial property business rates.
The overall objective was to secure qualified meetings with key decision makers in property/business rating roles in an agreed profile of businesses in the UK
Due to the complexity of the offering, Colliers were looking to develop an ongoing relationship with a B2B Telemarketing company that not only had the experience and maturity to communicate effectively with senior decision makers but also to truly take on board the key benefits of their solution and to generate sufficient interest to secure meetings with their ratings team.
Following a detailed meeting with the client, Inspired Business Development developed an effective strategy for the lead generation campaign, ensuring that we were using relevant, targeted data, a logical process for the calls including scheduling follow up calls and plans for repeated communication and that succinct and engaging email templates were written and included as an additional channel to support the calling.
As a direct result of appointments generated by Inspired Business Development, Accurates secured over £16,000 worth of new business in addition to a large number of qualified leads which we anticipate will eventually be converted into sales by their internal marketing team.
“This is the first occasion on which we have engaged the services of an external telemarketing organisation and I have it say Dan and the team have restored my faith in this method of going to market. Inspired are a dedicated and hard working team who have the experience and ability to get through to decision makers in a way that is persistent but professional. Their client reporting processes are excellent and they are very responsive“.
Philip Harrison – Head of Accurates, Colliers International
For more information as to how we can help your company to generate more business, call us on 0330 20 50 500 or complete the contact form on our website and one of our call centre team will be in touch
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